Gone
are the days of taking a mechanical imprint of a cardholder’s
credit card, checking a printout out of hundreds of bad
cardholders, and then carrying the slips to your local bank for
processing and deposit.
Determining
how to process your transactions can be confusing. Stand-alone
Point Of Sale (POS) terminals, Virtual Terminals, online
Internet processing, Electronic Cash Registers (ECR); software
programs to software integration for driving custom proprietary
systems - Micros, Aloha, Diamond Touch, Protobase -- to name a
few. How do you choose amongst so many different offerings?
Easily, with UPC by your side, we’ll guide you through the
process of determining what’s best for your business and what’s
best for you. Below are some of the different methods of
processing transactions.
Hardware
POS terminals are small, countertop computers designed to
interface with the processing networks to authorize, post, and
transmit the transactions electronically. The terminals are
programmed with software from the processor to guide the user
through conducting a transaction. While all terminals have a
display screen, a printer is best for documenting the
information transmitted from the processor. There are terminal
models that have an integrated printer built in; this is useful
for locations where counter space is at a premium. Electricity
and access to a phone line is needed for the terminal to process
the transactions. Terminals dial a toll-free telephone number
and are only on the phone usually between three to eight
seconds. A dedicated phone line is not required however; a large
number of transactions may justify the convenience. Battery
powered and cellular based terminals can process transactions
with a greater flexibility. Pinpads are the devices that often
resemble a calculator but are used in conjunction with a
terminal and printer to process a debit card transaction. Just
as you must enter your Personal Identification Number (PIN) on
an Automatic Teller Machine (ATM), a debit card transaction
requires the cardholder’s PIN. A few terminals do away with
the attached, corded pinpad and utilize the terminal’s keypad.
Regardless, the processor to assure security of the transaction
must encrypt each pinpad.
At UPC, we
typically group hardware into one of three categories; Hypercom,
VeriFone, and the other manufacturers. Both Hypercom and
VeriFone comprise roughly seventy percent of the market share,
leaving the remainder for all the others. This is not to say
that any terminal not manufactured by either Hypercom or
VeriFone is not a worthy terminal. There are many different
types of terminals and each manufacturer takes a different
approach to designing them. A smaller company may have a
terminal whose features are not found anywhere else and that may
be the best choice for your business.
Because of
these factors, we can’t tell you upfront what terminal is best
for you. We offer essentially all of them from all
manufacturers. We don’t limit your choice by offering a few to
choose from. Our recommendation will be based on; learning about
your business, how you wish to conduct business, what our
experience has been, and what the future is expected to hold for
you. Accessories such as integrated smart card readers,
printers, PINpads also are part of the overall plan to provide
your business with the tools it needs. Our recommendation will
encompass these additional options. One option that may be
considered is not a terminal solution but rather a software
solution for your business. Ultimately, the decision rests with
you; UPC stands with you to make an educated decision.
Realizing
that accepting cards may be new to your business and that you’d
like some information on terminals, we’ve set aside some space
to display our most regarded terminals.
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Find
out more about these terminals by clicking on the image. |

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Software
Software programs are computer software programs designed to run
on a stand-alone Personal Computer (PC) or network. Software
provides the same functionality of POS terminals but offer more
information to utilize in your business. Software programs can
operate in stand-alone mode or they can be share information
from other computer programs. Some accounting packages have
these programs built into them and offer seamless accounting
practices. Most software programs support a host of popular
payment processing peripherals designed to provide more secure
transactions and increased customer through-put at the
point-of-sale. These peripherals include POS keyboards with
magnetic card readers, magnetic card readers, check readers,
pinpads, and most standard receipt printers.
Virtual
Terminal
Virtual terminals are a component of Internet transaction
processors, which allows merchants to manually authorize,
process, and manage credit card transactions from any computer
with an Internet connection and a web browser. You don't need to
have a website to use a virtual terminal. This should not be
confused with Internet real-time processing.
Internet
Internet processing is the handling of transactions during the
order process of the cardholder while visiting your website.
They indicate what products or services they want to purchase
and then finalize the order by entering their card information
into a checkout screen and the card is authorized. A “shopping
cart” is the term used to describe the checkout process on a
web site. Most web designers will then have a system of sending
you the approved order for your business to fulfill as well as
performing back office tasks such as refunds.
Electronic
Cash Register
Electronic Cash Registers (ECR) are the POS systems designed to
be a composite of a terminal, software, and a cash drawer. Most
utilize a touch screen for data entry. Although the systems are
driven by credit processing software, most ECR systems are
custom solutions built around the business type and it’s
unique needs such as restaurants, retail shops, or hotels.
Your
Relationship Manager will guide you through this process of
determining which solution is best for your business and what’s
best for you.
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