If your restaurant has never accepted cards and no one asks if you do, it’s because those diners who want to use a card simply never come into your restaurant. They’ve walked down the street to a merchant who displays the welcome sign, inviting them inside to spend more than they have in their pocket or purse.

That merchant will have the advantage of serving that customer in place of you. Perhaps it’s even happened to you. You walk into a restaurant to have dinner and you’ve got just enough cash with you for a meal. While looking at the menu, you see an additional selection that you also want. Looking around the restaurant, you see the tempting dessert cart and a slice of cake that you must have. Now you realize you have a delightful meal to look forward to enjoying totaling $114.75 and you’ve got $85.00 in cash. Do you sadly only order want you had originally intended or do you look for a sign that shows your credit or charge card is accepted? As a merchant and businessperson, are you wincing at the thought that your customers are doing the same thing in your restaurant to you now?

You may not be aware of the patrons you’re losing out on since they never come in. In other words, they walk past your restaurant into the one displaying a decal on the front door. A decal has turned away your potential patron.

Additional benefits include:

• Increase sales & profits
• Eliminate receivables
• Customer demand
• Cardholder convenience
• Increase cash flow
• Enhance credibility
• Valid record of sales

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