If your store has never accepted cards and no one asks if you do, it’s because those customers who want to use a card simply never come into your store. They’ve walked down the street to a merchant who displays the welcome sign, inviting them inside to spend more than they have in their pocket or purse.

On the Internet, you’ll never compete with the multitude of other merchants vying for the business of Web surfers unless you accept credit and charge cards online. You may have thought that you could have the cardholder send you their card information in an email, but that’s not feasible. Email contents are about as safe as gluing your credit card to your forehead and walking in a crowd of people - anyone who wants to copy your information has access to it. Transactions on the Internet must be secure, encrypted to prevent spying eyes. Cardholders are becoming more and more comfortable with placing orders on the Internet and there’s no reason why you can’t be on the receiving end of their business.

The merchant who accepts credit and charge cards will have the advantage of selling a customer more than you could. Perhaps it’s even happened to you. You walk into a store to purchase one particular item and you’ve got just enough cash with you to make the purchase. While strolling the isles, you see an additional item that you want also. Walking towards the counter, you see a sale item that you must have (the best part…it’s on sale!). Now you realize you have a handful of items totaling $114.75 and you’ve got $85.00 in cash. Do you put the items back or do you look for a sign that shows your credit or charge card is accepted? As a merchant and businessperson, are you wincing at the thought that your customers are doing the same thing in your store to you now?

 Additional benefits include:

• Increase sales & profits
• Eliminate receivables
• Customer demand
• Cardholder convenience
• Increase cash flow
• Enhance credibility
• Valid record of sales

There are a multitude of options for processing transactions in real time on the Internet. UPC can accommodate all of them. Your Web site designer of host may only utilize a select few, you may never need to know the details but they’re important. Have your Web site designer of host contact us directly and we’ll take the necessary steps to have your website processing transactions flawlessly.

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